Available January 29th, 2026
This book is for people who understand that the future belongs not to those who compete with AI but to those who can amplify human potential through strategic partnerships with AI.
In an age of AI, the greatest threat to human potential isn't artificial intelligence becoming too smart, but our own assumptions about what potential actually means.
If you've ever wondered whether you'll become irrelevant as AI grows more powerful, this book will show you that the opposite is true - You're standing at the most exciting moment in human history, when AI doesn't diminish human potential but amplifies it in ways we're only beginning to understand.
Potential-ize: The art of performing at your best while continuously expanding what "your best" means.
With insights, stories, case studies, and the IGNITE framework for implementation, this is a must-read for any leader seeking to UNLOCK Potential, MAXIMIZE Performance, and INSPIRE Excellence.
Potential-ize centers on a six-element framework for systematic human development:
- INSPIRE: Find your spark and take control of your story
- GUIDE: Navigate with wisdom through mentorship and feedback
- NURTURE: Create conditions for growth through belief and belonging
- INTEGRATE: Combine human intelligence with AI capabilities
- TRANSFORM: Turn challenges into catalysts for development
- EVALUATE: Sustain and scale impact through continuous learning
WARNING
This book requires effort. The concepts are straightforward, but application demands consistent practice. If you're looking for passive consumption or quick fixes, this isn't for you.
PROMISE
If you commit to implementing these frameworks, you'll develop capabilities that make you more valuable as AI becomes more powerful. You'll become someone who doesn't just adapt to change but helps others transform through it.
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About the Author
For as long as he can remember, Andrew Bryant has been curious about potential.
From his early career as a physiotherapist working with athletes to helping managers to become leaders, and leaders to become great leaders.
Potentia-ize is his fifth book. His 2012 work 'Self Leadership: How to Become A More Successful, Efficient, and Effective Leader from the Inside Out (McGraw-Hill) showed that before you can lead others, you must first lead yourself.
In 2012, The New Leadership Playbook: Being Human Whilst Successfully Delivering Accelerated Results, changed the leadership conversation.
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For leaders looking for a plan of ‘Why, What, and How’ to become a better leader, the answer is between the covers of this book.
Explore your Self-awareness, expand your Self-Confidence, and build your self-efficacy while learning to set your intention for greater influence and impact.
A practical guide to being human and understanding people, whilst simultaneously driving for accelerated results.
As someone who has built a tech unicorn while relocating 1,000 employees during wartime, I can tell you that external success without internal development is a house built on sand. This book shows you how to develop the 'inner drive' to lead with clarity and courage in the AI age. The inner work changes everything."
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Arsen Tomsky, Founder & CEO, inDrive
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Bryan Kramer - Best-selling author of H2H
"Potentialize is a masterclass in what I call Human-to-Human leadership, where technology amplifies, but never replaces, our most human potential. Run, don’t walk, to read this; it’s the book that will sit beside you in every decision for years to come.”
Dorie Clark - Columbia Business School
“A powerful and practical roadmap for thriving in an AI-driven world. Andrew Bryant shows us how to unlock the uniquely human potential that no algorithm can replicate.”
Angus Nelson - CEO, Evolve Leadership
"Every leader faces this reality: AI is reshaping what human work means, and yesterday's people development strategies won't cut it. Andrew Bryant's Potential-ize gives leaders the specific tools to develop human potential alongside artificial intelligence… not despite it. If you're responsible for developing people in today's workplace, this comprehensive guide belongs on your desk."
Dr. Tanvi Gautam
"Andrew Bryant's work on self-leadership has been cited in over 150 research papers. In Potential-ize, he brilliantly expands this foundation to show how we can all achieve far more than we believe possible."
Joe Ward, CEO, Edge Video AI
“A powerful and practical roadmap for thriving in an AI-driven world.
Andrew Bryant shows us how to unlock the uniquely human potential that no algorithm can replicate.”
David Avrin, Author
"The question too many are failing to ask in this frenetic race toward AI adoption is, “What are we also discovering about our own untapped potential to learn, grow, and impact the present, along with shaping an unfamiliar future?”
In this enlightening and actionable book, Andrew Bryant shows readers how to leverage and embrace a growing slate of available tools to significantly grow our leadership potential and shape our corner of the world."
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