ANDREW BRYANT, CSP

Andrew Bryant's Experience and Credentials

Joining the Dots...

• Born in August 1961, in Eastbourne, U.K.
• From the age of 10, he worked in his father's hardware shop on weekends and holidays. This experience taught him work ethic and customer service skills.
• Attended Eastbourne Grammar School (1973-1982) and excelled in science and drama.
• Graduated from West Middlesex University Hospital, London as a physiotherapist in 1982. So, he knows how the body works.
• In 1985, he obtained a Licenciate of Acupuncture and Traditional Chinese Medicine.  These studies gave him an appreciation of both Eastern and Western approaches, as well as systems thinking.
• Working with athletes, he learned how individuals and teams perform under pressure.
• In October 1985, he moved to Australia to surf and windsurf. He stayed there 18 years.
• Studying NLP, Neurosemantics, Hypnosis, and Psychology, he learned how the mind works.
•  Starting a chain of physiotherapy clinics and a holistic health center taught him about entrepreneurship.
• With first-hand experience, extensive reading, and MBA studies at the University of Western Australia (1998-99), he discovered what makes business work.
• Surviving and thriving through business disruption, divorce, and a health scare taught him how life works.
• Coaching C-level executives and entrepreneurs from Fortune 500 Companies and Silicon Valley Startups has given him insights into what it takes to be successful.
• Being the father of three children taught him patience and humility.
• In 1999, Andrew founded Self Leadership International. Since that time, he has spoken in 40 countries and authored five books.
• In 2004, Andrew moved to Singapore and developed self-leadership programs for companies such as Singapore Airlines, Deutsche Bank, and Microsoft.
• Working in Europe, Asia, Australia, and the USA showed him the importance of understanding cultural nuances.

Andrew Bryant Author

The AI Era Requires Self-Leadership More Than Ever

Bryant's latest work, "POTENTIAL-IZE: How Leaders Unlock Human Potential in the Age of AI" (Wiley, 2026), addresses the urgency of self-leadership in an era of artificial intelligence. The core argument is simple but profound: as AI handles more routine cognitive tasks, the uniquely human capabilities become more valuable. Self-leadership enables us to leverage human capabilities effectively.

We're facing what Bryant calls a "potential crisis." Many leaders are trapped in outdated approaches to human development because AI has fundamentally changed what skills matter. Technical knowledge that once took years to acquire can now be accessed instantly. Routine problem-solving that differentiated good performers from average ones can be handled by algorithms.

What AI cannot replicate is the human capacity for wisdom, compassion, creativity, and the ability to inspire others to excellence. But these capabilities don't emerge automatically. They require self-leadership: the intentional development of self-awareness, the continuous commitment to learning, and the disciplined practice of self-regulation.

The IGNITE framework that Bryant has developed for the AI era focuses on specific capabilities:

• Advanced Self-Awareness: Moving beyond surface understanding to author your own inner narratives
• Unshakeable Confidence: Being secure in your competence and resilient to external factors
• Critical Decision-Making: Moving from doubt to decisive action
• Emotional Mastery: Regulating responses under pressure
• Authentic Influence: Leading without relying on positional authority
• Sustained Performance: Maintaining excellence without burnout
• Inspire with Stories: Using life experience to engage and motivate
• Continuously Optimize: Giving and receiving effective feedback and making adjustments
• Team Empowerment: Unlocking potential in others, not just yourself
• Executive Presence: Operating with gravitas and creating influence capital

These aren't abstract concepts. They're specific, developable capabilities that distinguish effective leaders in an AI-augmented world.

Certified Professional Speaker (CSP)

Andrew Bryant became a Professional Speaker in 1999 and earned the Certified Speaking Professional designation from the Professional Speakers Association of Australia in 2009.

He served as the President of Asia Professional Speakers - Singapore (2015-16), and the President of the Professionals Speakers Association Spain (2021-23). 

Love and Travel

Behind every successful man is a great woman. Andrew is married to Andrea, who hails from Rio de  Janeiro, Brazil. 

Andrew and Andrea love to travel, and Andrea often accompanies Andrew on his many overseas trips.

The Maldives, Las Vegas, and Davos, Switzerland, were recent highlights. 

Andrew keeps himself fit so that he has an abundance of energy for work and life, and if you book him for your conference, you will find him hitting the hotel gym to avoid jetlag.